Content
Track each piece of content from idea to published, with its keyword, intent, funnel stage, author and target date.
What the Content area does
SEO work often means producing or refreshing pages. The Content area in the SEO Ops menu tracks each piece as it moves from an idea to a published page, so nothing sits half-written and the client knows what is coming.
What you record for each piece
| Field | Use it for |
|---|---|
| URL | The page it will live at, or the existing page you are refreshing. |
| Target keyword | The main query the page should serve. |
| Intent | Informational, commercial, transactional or navigational. |
| Funnel | Top, middle or bottom of the funnel. |
| Author and Editor | Who writes it and who reviews it. |
| Target date | When it should be published. |
The stages
A piece moves through Idea, Briefing, Writing, Editing, Client review, Approved, Published and, later, Updating when it needs a refresh. Client review and Approved are the stages for work a client signs off. The client decision itself is recorded through an approval; see Approvals.
Finding things
Filter the content list by client, status and a target-date range. A date range works like a simple content calendar: what is due this month, and what is overdue.
Briefs and checklists
For repeatable work, the built-in Content Brief task template creates the steps for a brief (target query, intent, SERPs, competing pages, structure, internal links, brief, client review) as real tasks.
An example
An illustration, not a real client. A guide titled “How much do dental implants cost?” starts as an Idea with the target keyword and intent informational, funnel top. When the brief is agreed it moves to Briefing, then Writing with the author and an editor named. After editing it goes to Client review, then Approved and Published on its target date. Months later, when the figures change, it moves to Updating.
Keeping the pipeline healthy
- Look for pieces that have sat in one stage too long. Filter by status and a target-date range.
- Name an owner for every stage. Author and editor fields make it clear who is holding the ball.
- Do not let published pieces fall off the radar. The Updating status is a reminder that content ages.
- Match intent to funnel. A page for a commercial query that is filed as informational is a sign the brief needs another look.
Common questions
Does SEO Ops write the content?
No. It tracks the work. With Premium you can use AI for some drafts, such as strategy sections and report wording, always labelled and reviewed by a person. See AI-assisted SEO workflows.
Does the client see the content list?
No. Content is not shown in the portal. When you need a client decision, ask for an approval on a task. See Approvals.