SEO strategies
A strategy that keeps working after sign-off.
Build structured SEO strategies in sections, track every change across versions, keep internal notes private and publish what the client should see once it’s approved.
What it does
Strategies become an ongoing operational document, connected to the work that delivers them.
- Strategy creation
- Start a strategy for any client from inside WordPress.
- Strategy sections
- Structure the plan into sections your team and client can follow.
- Versioning
- Every version kept, so you can see how the plan evolved.
- Changes
- Know what changed between versions, and when.
- Internal notes
- Notes for your team that never reach the client.
- Client-visible information
- Mark exactly what the client is allowed to see.
- Approval
- Strategies go through review before they’re shared.
- Publishing
- Publish the approved version to the client portal.
The problem it solves
Strategies are written as PDFs, presented once and forgotten. By month three nobody can say what was agreed or what changed.
Why it matters
A strategy that lives alongside the tasks and reports delivering it stays current — and the plan and the work never drift apart.
Where it fits in the workflow
The plan everything else follows.
The full workflow →Who benefits
- SEO specialists Turn findings and recommendations into structured deliverables.
- Account managers Keep client work, approvals and reporting organised and moving.
- Agency owners See every client, workload and strategy without chasing updates.