SEO Ops
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Free gets you started. Premium runs the agency.

Free is a genuinely useful plugin, not a demo. Premium is the complete operating system for an SEO agency. Upgrade whenever you’re ready.

Free

A genuinely useful starting point for consultants and small teams.

What Free includes Up to 3 active clients, with client management, strategies, tasks, approvals, reports, the client portal and the Screaming Frog import.

£0

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Premium

The complete agency operating system, built on everything in Free.

What Premium adds No limit on active clients, AI drafting, and the Google Search Console, Google Analytics 4, Google Business Profile, Semrush and Ahrefs connections.

Upgrade to Premium

Feature by feature

Cells will read Included Not included a limit, e.g. “Up to N”

Capability Free Premium
Client managementRecords, contacts, status FreeUp to 3 active clientsClient records, websites, contacts, status and account owner. Completed and archived clients do not count towards the limit. PremiumIncludedThe same client records, with no limit on active clients.
SEO strategiesSections, versions, publishing Free and PremiumIncludedWrite a strategy with objectives and workstreams, keep every version, discuss it with internal and client-visible comments, and publish the approved version to the client portal.
Task managementAssignment, priorities, due dates Free and PremiumIncludedTasks with an owner, priority and due date, linked back to the strategy. Subtasks, dependencies and recurring work, in list, board and calendar views with filters.
Screaming Frog importImport, review, findings to tasks Free and PremiumIncludedUpload an Issues Overview report to create tasks (one parent task per category, a subtask per issue), or an Internal: All export to create opportunities. Issues you already track are not duplicated.
AI functionalityDrafting, summaries, recommendations FreeNot includedSEO Ops works fully without AI. Nothing is sent to an AI provider. PremiumIncludedDraft tasks from a strategy, break tasks into subtasks, suggest tasks from meeting notes, summarise strategies and discussions, and draft strategy sections and report summaries. You bring your own OpenAI or Google Gemini key. Every draft is labelled AI-generated and reviewed before a client sees it.
ReportingDrafting, approval, history FreeIncludedClient reports for a period, built from your completed tasks and campaigns, with a summary, work planned and next priorities. PremiumIncludedEverything in Free, plus AI-drafted summaries and figures from your connected services. A service that is not connected shows as Unavailable, never an estimate.
Client portalVisibility, approvals, communication Free and PremiumIncludedA separate login for each client showing their strategy, progress, reports, documents and anything waiting for their approval. Internal notes, internal comments and unreviewed drafts stay hidden. Client logins are free.
ApprovalsInternal review, client approval, audit Free and PremiumIncludedSend a task or report for approval. The client can approve, request changes, reject or comment. Who decided, when and why is kept permanently in the activity history.
IntegrationsSupported connections FreeScreaming Frog import onlyUpload crawl exports. Nothing else is connected or fetched. PremiumIncludedScreaming Frog, plus OpenAI, Google Gemini, Google Search Console, Google Analytics 4, Google Business Profile, Semrush and Ahrefs, each listed below.
Google Search ConsoleClicks, impressions, positions, indexing FreeNot includedNot available in Free. PremiumIncludedSign in with Google once, then use the data in dashboards, KPIs and reports. Until it is connected, its figures show as Unavailable.
Google Analytics 4Organic sessions, users, conversions, revenue FreeNot includedNot available in Free. PremiumIncludedSign in with Google once, then use the data in dashboards, KPIs and reports. Until it is connected, its figures show as Unavailable.
Google Business ProfileLocal profile views and actions FreeNot includedNot available in Free. PremiumIncludedSign in with Google once, then use the data in dashboards, KPIs and reports. Until it is connected, its figures show as Unavailable. Google may require approval for Business Profile access.
SemrushKeyword positions and visibility FreeNot includedNot available in Free. PremiumIncludedAdd your Semrush API key to bring keyword positions and visibility into KPIs and reports. It is stored encrypted and can be tested from the settings.
AhrefsBacklinks and referring domains FreeNot includedNot available in Free. PremiumIncludedAdd your Ahrefs API key to bring backlinks and referring domains into KPIs and reports. It is stored encrypted and can be tested from the settings.
LimitsClients, users and sites FreeUp to 3 active clientsThe limit applies to active clients only: Prospect, Onboarding, Active, Paused and At Risk. PremiumIncludedNo limit on active clients, team members or client logins. Licensed by site: 1 site, up to 5 sites, or unlimited. See Premium sizes below.
SupportChannels and response FreeSorry, no support on the free version. PremiumPremium includes priority support from our team, helping you get the most from the plugin. Get assistance with setup, configuration, troubleshooting and feature usage.

Free allows up to 3 active clients. Prices are on the pricing page and exclude VAT.

Premium sizes

Every size includes the same Premium features. They differ only in how many sites you can run SEO Ops on.

What upgrading looks like.

  • How do I upgrade?Upgrade process: 1. Choose a size on the pricing page and pay at our secure checkout. 2. Your licence key arrives by email and is on your order page. 3. In WordPress, go to SEO Ops → Settings → Licence, paste the key and click Activate. Premium switches on straight away. To move a licence to another site, deactivate it first on the old one.
  • What happens to my existing data?Data on upgrade and licence expiry: Your data stays in your own WordPress database either way. If a licence expires, the plugin keeps working and Premium features and updates stop until you renew.
  • What support is included?Support included with each plan: Free: Sorry, no support on the free version. Premium: Premium includes priority support from our team, helping you get the most from the plugin. Get assistance with setup, configuration, troubleshooting and feature usage.

Download Free or get Premium

Start free. Upgrade when it pays for itself.

Start with the free plugin today. Move to Premium when your agency needs the complete system.

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Requires WordPress 6.5 · PHP 8.1