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SEO Ops
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A WordPress plugin for SEO agencies

Run your SEO agency from WordPress.

Clients, strategies, tasks, crawl data, reports, approvals and a client portal — in one system, inside the WordPress you already run.

Download Free Explore Premium
Read the video transcript

If your SEO client work lives in spreadsheets, documents and email threads, this is for you.

Add a client and SEO Ops tells you what to do next: who they are, their website, who you talk to.

Pick a playbook, such as a technical audit, and you get a draft strategy, objectives, workstreams and dated tasks. You edit it. Nothing is locked.

Tasks run in a list, a board or a calendar, with owners, due dates and a reason when something slips.

Import a Screaming Frog crawl and the issues become grouped tasks, without duplicating work you already have open.

Your client signs in to a portal that shows only what you choose to share. They approve work in one click, and you see it straight away.

Reports use your real data. AI can draft the wording, always labelled, and nothing is published until a person has reviewed it.

SEO Ops runs on your own WordPress site. It's free for up to three clients, with Screaming Frog import. Download it at seoclientplugin.com.

What the plugin does

SEO Ops keeps every client, the strategy you agreed, the tasks it became, the crawl data behind them, the reports you send and the approvals that got you there — in one place your clients can see into through their own portal.

The problem

SEO delivery is stitched together from tools that don’t talk.

The strategy is a PDF. Tasks live in project software. Crawl findings sit in exports. Reports get built somewhere else, and clients get updates by email. Every hand-off between them is where work goes missing.

Spreadsheets Project management software Strategy documents Crawl exports Reporting tools Client portals
One WordPress install

Everything an SEO engagement needs, connected.

All features →

How the workflow works

One loop, from new client to the next round of work.

See how it works →
  1. 01 Add your client
  2. 02 Build the strategy
  3. 03 Import technical data
  4. 04 Turn recom­mendations into tasks
  5. 05 Generate reports
  6. 06 Review and approve
  7. 07 Give the client visibility
  8. 08 Repeat

Start free. Grow into Premium.

Free

A genuinely useful starting point — not a demo.

Included in Free: Up to 3 active clients and the Screaming Frog import.

Download Free

Premium

The complete operating system for your agency.

Premium adds: Unlimited active clients, AI drafting and the Google, Semrush and Ahrefs connections.

Compare Free and Premium

Four things agencies ask about first.

How AI is used, what clients can see, how technical findings become work, and how reporting fits in.

AI-assisted, human-approved

AI drafts. People decide.

AI is an assistant, not a publisher. Every AI-generated draft is reviewed by your team before it can become anything a client sees.

  1. 01 Generate AI drafts from your data.
  2. 02 Review A person checks it.
  3. 03 Edit Your team makes it right.
  4. 04 Approve Explicit sign-off.
  5. 05 Publish Only then is it client-facing.
Helps with Strategy drafting Report drafting Summarising SEO findings Explaining technical issues plainly Creating recommendations
How AI fits the workflow →

Client portal

Give clients visibility without giving them your internal workspace.

Clients see progress, approve what needs approving and keep up with reports and messages. Your notes, drafts and internal discussion stay on your side.

Explore the client portal
Internal workspace Internal notesDraft strategy sectionsTeam commentsUnreviewed AI drafts
What the client sees Approved strategyTasks marked client-visibleReportsItems awaiting their approvalMessages and progress

Technical SEO workflow

From crawl export to assigned work.

Import your Screaming Frog data, review it, and turn what matters into tasks linked to the strategy — so findings don’t die in a spreadsheet.

  1. 01 Import the crawl Screaming Frog data in.
  2. 02 Review Check what came through.
  3. 03 Identify issues Decide what matters.
  4. 04 Create tasks Assign and prioritise.
  5. 05 Link to strategy Keep the why attached.
Finding · from crawl import Pages missing an H1
Task · linked to strategy Add H1s to affected templates DeveloperHigh priorityTo do
Screaming Frog import →

Reporting

Reports that come out of the work, not beside it.

Draft with AI assistance, edit, approve and present to the client — with every past report kept alongside the strategy and tasks it describes.

How reporting works →
  1. October report Draft
  2. October report In review
  3. October report Approved
  4. October report Shared with client

Built for the people who deliver SEO.

  • SEO agencies One central place for strategies, tasks, reporting and client communication across every client. Agency management →
  • Freelance consultants Structure for managing clients and delivering work, without adopting a large agency platform. Client management →
  • Account managers Keep client work, strategies, approvals and reporting organised and moving. Client portal →
  • SEO specialists Turn technical findings and strategic recommendations into structured tasks and deliverables. Technical SEO management →
  • Developers See the technical tasks and requirements meant for you, with the context behind them. Task management →
  • Agency owners Visibility across clients, workloads, strategies and delivery. Agency management →

Why WordPress? Because you’re already there.

Most SEO agencies already live in WordPress every day. SEO Ops puts agency operations in the same place, instead of adding another platform to log into.

It runs on your own WordPress install, managed the way you manage the rest of your site.

Hosting, data location and security details: It runs on your own WordPress install, so your data stays in your own database and we never hold it.

Simple pricing. Two plans.

Free£0 PremiumPrice: product information required See full pricing →

Ready when you are

Run your SEO agency from WordPress.

Start with the free plugin today. Move to Premium when your agency needs the complete system.

Download Free Get Premium

Requires WordPress 6.5 · PHP 8.1